A well-rounded marketing strategy is essential for any brand to successfully engage and connect with its target audience on a regular basis. It involves crafting content with empathy towards your users, understanding their unique challenges and priorities, and what brought them in search of a solution.
As a content marketing strategist, my comprehensive approach places your customers first while positioning you as a helpful guide and resource they can trust.
I conduct research to identify the most relevant and effective keywords for your industry and target audience, keeping the focus on general "non-branded" terms with a high monthly search volume yet low competition. Doing so will open your brand to new opportunities for further engagement.
Once I've identified the right keywords, I'll optimize your content for search engines, making it easily discoverable by potential customers who are actively searching online for relevant queries.
To maintain an organized, consistent approach toward your marketing efforts, I create quarterly content calendars that outline the topics, keyword strategies, and channels for your content. This way, we stay on track with your KPIs and ensure your touch points work together cohesively towards achieving them.
I specialize in utilizing local marketing strategies to help you reach customers in your specific geographic area. This includes local SEO keyword strategies, Google My Business optimization, local listing management, and more.